​If you're planning to invest in embroidered workwear, uniforms or promotional garments, one of the first questions you'll likely ask a custom embroidery company is “how much does custom embroidery cost?” The answer isn't always straightforward, as several factors come into play when pricing embroidered clothing. From the design itself to the garment type and order quantity, each detail can influence the final cost.

Understanding how these elements work together will help you budget more effectively and choose the best option for you.

1. Stitch Count And Design Complexity

One of the most important factors in embroidery pricing is the stitch count. This refers to the number of individual stitches required to complete the design. A small, simple logo might only need a few thousand stitches, while a large, detailed design could require tens of thousands.

The more stitches involved, the longer the machine needs to run. This increases production time and overall cost. Complex designs with shading, gradients or intricate details also require more programming and care, which can raise the price.

2. Design Size And Thread Colours

Larger designs naturally require more stitches, which again adds to the cost. In addition, the number of thread colours used can impact pricing. Although modern embroidery machines can handle multiple colours, changing threads or using speciality threads (like metallics) can increase setup time and material costs.

3. Digitisation Fees

Before your design can be embroidered, it must first be converted into a digital embroidery file. This process, known as digitisation, involves mapping out every stitch and adjusting it for the specific fabric and garment type.

Digitisation is usually a one-time fee, charged separately from the embroidery itself. Once your design is digitised, it can typically be reused on future orders without additional cost, unless changes are made.

4. Garment Type And Placement

The type of garment you're embroidering can also affect pricing. Lightweight T-shirts are easier to embroider than thick jackets or hats, which may require different machines or specialist techniques. Embroidering on sleeves, caps, or other non-flat surfaces can also be more labour-intensive, adding to the overall cost.

5. Order Quantity And Bulk Discounts

Like many services, embroidery pricing benefits from economies of scale. The more items you order, the lower the cost per piece tends to be. This is especially true once the digitisation is complete, as the main setup work has already been done.

For businesses ordering uniforms or promotional gear in volume, bulk pricing can make a significant difference. It’s worth asking your custom embroidery company about price breaks at different quantities.

Whether you're ordering custom clothing embroidery for a team, event or company, taking the time to explore your options with a trusted provider ensures you get quality results at the right price. Contact us to discuss your project and find out more about the services we offer.

​Image source: Canva